When used correctly, hashtags can be an effective way to grow your reach, encourage engagement, and get discovered on Twitter. When you’re ready for the next step, try out one of the 15 vital Twitter stats above and see if what you discover might help you tweet better. How to find this for your tweets: Under the Posts tab in Buffer Analyze, there’s a table that ranks the hashtags you have used based on their average impressions or engagement rate. Don’t leave room for possible typos, which will make your Tweet undiscoverable. Note the code in the text message. Some people are terrified to recycle their Twitter tweets, falsely believing they will lose followers. Here are some helpful definitions: First off, it’s amazing that Twitter has handed over such detailed analytics to users on the engagement and statistics behind tweets. You can also check engagement rate to see which day of the week an individual post stands to perform best in terms of engagement rate. I found the statistics per day and per hour were most fascinating to me. The most helpful report in my experience is engagement rate. The following handful of stats come courtesy of Tomasz. This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. The ArrayFormula will fill down the data into the entire column. People on Twitter often see, read, and view media in your Promoted Ads without clicking on them. Twitter’s cost-per-action pricing ensures you only pay for the specific actions you are looking to drive. Click ‘Repeat posts’ to set recurring tweets on Twitter. Video view: Upon pressing play or 3 seconds after auto-play. Test that assumption and find out. The ratio of female to male Twitter users is roughly one to two: 34 percent female and 66 percent male. Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. Twitter analytics tells you where on the tweet and where on the network that someone clicked or engaged with your tweet. Here’s how to quickly filter that stuff out, without unfollowing people you otherwise like. Though as Facebook's trouble with inflated metrics in 2016 proves, advertisers will want to know exactly what they're paying for. Here is my collection of 15 favorites, as well as how you can find these stats for your Twitter profile. You can also get this information — and much more — in the exported data offered by Twitter analytics. This will return the total count of replies from both organic and paid contexts, in order to maintain consistency with the counts shown publicly on Twitter. On our @Buffer account, we reach about 2 percent of our followers on average with each tweet. We’re also making a general assumption that a person is only seeing our tweet once.). If you want to learn more about your followers, you can click over to the “Demographics” or “Consumer Behavior” tab to see their age group breakdown, country, buying styles, and more. A Trump video that repeated false claims about election fraud but urged rioters to "go home now" racked up more than 13 million views on Twitter before its was made unavailable. On the homepage of your Twitter analytics, you’ll get a 28-day summary of your Twitter account and a summary of each of the previous months. Impressions and views are always a nice metric to keep an eye on, and you’ll probably also be interested in how engaged your audience is with your sharing. You can certainly draw many great conclusions from it. How to find this for your tweets: Same as above, except sort and filter from the engagement rate column. The only drawback — a BIG ONE — $300-500 per month to retrieve Twitter … On the left, you’ll see your tweet highlights, which includes: Here’re a few ways you can use these insights: On the right, you’ll see a few key stats of your Twitter account for the month. TweetDeck is your personal browser for staying in touch with what’s happening now. Advertisers allocated a quarter of all digital ad spend $27.8 billion to video ads last year, according to eMarketer. Once you have the time in hours, you can put together a pivot table (with the row set to Time and the value set to average impressions) to compare the time to average impressions of tweets. SHORT ANSWER If this would happen then youtube will give money to all the youtubers for free. Mashable, Inc. All Rights Reserved. Twitter historical data is useful for those times when a community manager has forgotten to analyze a campaign in real time on Twitter. If you tweet — whether as a company, brand, or individual — you can get full Twitter analytics on your tweets and followers. Interests will be on the main followers dashboard. heights. Learn the strategies and tactics to take your social media marketing to new Be realistic. From the dashboard, go to “Tweets” and click the export button in the upper-right corner. "As video consumption continues to increase on Twitter, we are constantly experimenting with ways to provide a rich video experience," he said in an email. Like Facebook, Twitter is obsessed with video, and it's not done tweaking how it delivers those little motion picture clips to your timeline. Now that we have impression data from Twitter, we can essentially find the same stat for tweets. Once you have found your averages, you could use them to set your social media benchmarks and analyze your performance. The monthly summary is a great way to get a quick overview of your Twitter performance for each month. What you’ll learn from this is exactly how the length of your update impacts the way your audience interacts with it. Here’s a summary of the Twitter statistics you need to know in 2021: There are 192 million daily active users on Twitter. (Bonus: I’ll be happy to share all the Buffer insights, too.). First off is impressions by the time of the day. 63 percent of all Twitter users worldwide are between 35 and 65. How to find this for your profile: Go to analytics.twitter.com, and it’ll be right there! For engagement rate, you can also perform the same set of steps as above, except sort and filter from the engagement rate column. You can easily compare your average tweet performance for this month with the previous month and quickly determine if your Twitter performance has improved. Tagging Twitter employees or Twitter company accounts does not escalate reports. If you have got to read this whole post you are now a PRO on Twitter historical data. This makes it challenging to compare your performance for a period (e.g. Then, click the drop-down arrow of Add to queue button to view additional options. In Wednesday’s blog post, Gadde said the change to locked accounts won’t affect Twitter’s monthly or daily active user count. These services all plug into Twitter’s API and can indeed do things like notify you when you gain or lose a follower, or when someone mentions you. Today, the view count continues to rise, but it’s still the point the folks over at YouTube HQ look at a video and make sure that it’s actually popular, not gaining fake popularity from bots or non-legit views. The official word from Twitter’s documentation is. ; 330 million monthly users. Is there a particular time of day when your followers enjoy clicking to read what you’re sharing? With this in mind, here are some key tips to consider before you Tweet. Definition: A Tweet containing another account’s Twitter username, preceded by the "@" symbol. This simple, but effective sharing channel has: Insights from 83% of the world’s leaders. In this guide, we'll walk you through a step-by-step process to help you find the best times for your business to post on Instagram.... A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. A good solution for this is to use averages. How much do video views campaigns cost? Be realistic. But can you see who views your Twitter? Open your phone's Messages app. (One area this statistic won’t take into account is the effect of viral sharing. Your follower count will likely have increased throughout the period of your analysis. You can test anything, most notably headlines. If you happen to see that your engagement numbers are really high for a particular handful of posts, does that mean that each of these posts performed the same? The company has secured streaming with the NFL, as well as the 2016 Melbourne Cup horse race in Australia — its first live stream partnership outside the U.S. Of course, the matter of what counts as "a video view" remains contentious. Periscope. Where it appears for the recipient: In the Home timeline of anyone who is following the sender. Completion rate is listed after Video views. Definition: A message posted to Twitter containing text, photos, a GIF, and/or video. Engagement rate isn’t one of them. Understanding Viewer Count vs. Viewer List. Service, Account primarily tweets in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, and Turkish, Account is not deleted, restricted, protected, or suspended, Top tweet/media tweet: Reshare it in the following month — with a new copy, Top follower: Reach out, thank the person for following, and start a conversation. Keen to increase your Instagram engagement? If you tag employees or accounts, rather than reporting, our review team may not see it and may not be able to take timely action. For some things, Twitter’s analytics goes to a more detailed, micro-level. Now, my blog and many others across the web just show a tweet button, but no count. Or is it flat? Need a starting point? Where it appears for the sender: On the sender's profile page and Home timeline. To verify your phone number, do the following: Click OK when prompted. Yes, as of August 2016, Twitter still allows the repeating of Tweets within reason and you can even retweet yourself. As such, including post-view attribution gives you insight into conversions you received but weren’t actually charged an engagement for. Make it easy to remember — and spell. Dan Shure of Evolving SEO came up with a unique stat that can help you predict the success of a piece of content. He calls it favorite rate (or perhaps now, like rate). https://help.twitter.com/en/managing-your-account/accessing-your-twitter-data Mashable, MashBash and Mashable House are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission. As this feature is still under beta testing, it might change (and get even better) in the future. (You can see his personal Twitter insights in his full blogpost.). Someone found your tweet valuable enough to share with their audience. Like rate helps surface the best ideas. I do repeat myself on Twitter and use SocialOomph.com to do that. It will look something like this spreadsheet. ©2021 is a global, multi-platform media and entertainment company. Average tweet performance for benchmarking, Clicks, retweets, & replies by time of day, Best days for total engagement and engagement rate, the day-to-day activities of social media, Social Media Customer There is Viewer Count and Viewer List, and they display different quantity. As seen in the graph above, Twitter stats tend to fluctuate on a daily basis. If you’re a creator working on getting more YouTube views, or a brand building out your YouTube marketing strategy, the platform’s recommendation algorithm counts for a lot. Once you access Twitter analytics for the first time, Twitter will start to pull impression and engagement data for tweets. There are a couple murky stats that could trip you up in Twitter’s tweets dashboard. Mentions. Twitter Cards help you richly represent your content on Twitter. Basically, what time of day is best to post in order that the most people will see a tweet? With Buffer Analyze, I can get a quick view of the essential stats and in-depth look at how my latest tweets have performed — including clicks, retweets, likes, and impressions. Taking a step back and looking at the trends of our social media performance can inform us if our strategies are working out in the long run. Become an advertiser. How to find this for your profile: In Buffer Analyze, you get the average impressions, engagements, and clicks per tweet under the Overview tab. In other words, out of everyone who watched the video, what percentage of people watched the entire video. When we focus on the day-to-day activities of social media, we can sometimes miss out on the bigger picture. We're using cookies to improve your experience. Once you pick up on the general trends, you can even drill deeper to see what kind of engagement (for instance, retweets vs. favorites) happen at each particular length. Make a new column in the spreadsheet, and add this formula for each tweet: (802,920 is the number of followers we have during the calculation. We’re always keen to learn data on the ideal length of tweets, so this one could prove really insightful. A count of how many times the Tweet has been replied to. Alternatively, you can access your Twitter analytics through this direct link: analytics.twitter.com. How to find this for your profile: Go to analytics.twitter.com and click on ‘Audiences’ in the menu at the very top of the page. Digging into your Twitter analytics will tell you the best time based on how your tweets have performed in the past. Here’s the way that Dan ties it all in to content creation: How to find this for your tweets: Divide likes by impressions. In the past, Twitter has been said to measure a video view for advertisers as something watched for at least two or three seconds. Also, multiple views from the same IP address under 6 to 8 hours do not count. My go-to Twitter reporting tool is my social media analytics tool, Buffer Analyze. Armed with this data, you can then compare your engagement with your tweet length. Don’t leave room for possible typos, which will make your Tweet undiscoverable. Twitter’s been experimenting with video view counts for a while, with some users reporting seeing them, then having them disappear again. Now, it seems, they’ll be here to stay. Skip this step if you used an email address to sign up for Twitter. If you prefer having everything in a single dashboard, you can also find this data in Buffer Analyze. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too. Twitter is one of the most popular social media platforms in the world. Once you have this column, you can calculate the average reach for all your tweets. There’s a little bit of mystery behind how Twitter finds this number. Look at the far right column in the table of tweets. How to find this for your tweets: Like we did above for the impression by time of day, we’ll need to make a new column in the spreadsheet and add a formula: A2 should be changed to reflect the cell where the tweet’s date is stored. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn — as straightforward as possible — from all the awesome numbers Twitter displays. For a view to be counted, an undisclosed percentage of the video must be viewed for it to qualify as a view. That's an industry standard of "2 seconds consecutively in view at 50% visibility.". Likes can be a sign of appreciation. Does someone you follow on Twitter retweet constantly, flooding your timeline with nonsense? In other words, out of everyone who saw the tweet, what percentage of people did something with it. Starting with the best days for average engagement per tweet, this can tell you when to maybe bump up your sharing schedule on a certain day to take advantage of a more fully engaged audience. If the month is not over, Twitter will show you the data for up to the current date of the month. In this test's case, views will be counted as ' [Media Rating Council] Views,' the Twitter spokesperson explained. To count number of tweets is one of the first things we must do when we start with Twitter analytics. The better engagement tracking services like Crowdfire don’t oversell what they can do. Impressions may include people who do not follow you, so the actual percentage reach of your followers can be a bit skewed, especially if you’re promoting tweets. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm.This time, we would love to dive into the Twitter timeline algorithm. For years, a video would have a view count of “301+ views” when the company was verifying it. Video views: data.video.view_count: A count of how many times the video included in the Tweet has been viewed. ; It’s no wonder so many companies want to tap into the potential of Twitter for their own social strategies. Do. Read on to see what I’ve come up with and if you can gain some insights from these stats, too. Twitter shows you the top 10 interests of your followers. a month) with the period before. Twitter’s response to copyright complaints may include the removal or restriction of access to allegedly infringing material. If you tweet — whether as a company, brand, or individual — you can get full Twitter analytics on your tweets and followers. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter. Twitter analytics is open to everyone. Here’s the data for our last 150 Buffer tweets (excluding viral tweets). The above formula will give you the character count of the tweet, including any article URL and image URL. When you run a video views campaign, you'll only be charged for the video views (either standard video view, 3s/100% view, or 6s view) you acquire from that campaign. For instance, were they retweets or likes? These numbers are great for reporting purposes — to show your monthly performance and determine month-on-month growth. If you prefer using the native Twitter analytics dashboard, you can find the trend data for five engagement metrics on the right of the “Tweets” page. Unlike Instagram, Twitter counts views from all devices. Just something to be mindful of as you’re looking at your dashboard from a big-picture perspective. Is there a general upwards trend? Twitter’s analytics dashboard (direct link: https://analytics.twitter.com) is a great, free alternative that also provides many helpful stats for marketers. Outside of your Twitter analytics dashboard, you can also get this breakdown by clicking on the bar chart icon on the tweet you are interested in. Followerwonk and Tweriod are a couple of Twitter tools that can help you find this answer, based on when your followers are likely to be online. Twitter users hand out likes for any number of different reasons, and one of those could be that they quite like the idea you express in a tweet. The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions from the data, simply and easily. Voila! Much of the information you’ll see on your analytics tool looks great and helpful. The rest of the stats here will reference the exported Twitter data, so get your spreadsheets ready! "View counts provide helpful context on the popularity of a video, and we are exploring this feature to help surface the best content. The company has been experimenting with how it presents video as part of a significant push into the format, especially live video. Twitter may play second fiddle to Facebook's social network prowess, but we still find it pretty useful. Write a great piece of content, tweet it out with different copy, and measure the results. Once you’ve exported your Twitter stats, you’ll likely see a bunch of columns that might not be immediately familiar. Both tell a unique story. Some notable updates: March 2019 - Twitter announces a follow limit of 400 per day or 1,000 if your account is verified. Same goes for click stats and engagement metrics (likes, retweets, etc.). With this in mind, here are some key tips to consider before you Tweet. Take the downloaded file and import into Excel or Google Sheets. You’re not alone. (See below for details.) The test suggests Twitter may be looking at ways to rank and display popular content — potentially in its new "explore" section. https://boostlikes.com/blog/2014/08/youtube-video-views-embeds-count YouTube has the harshest rules. Keep this in mind, though: Your post volume on any particular day will have a huge impact on the numbers you see here. Let’s find out. ; 3 billion account holders. Twitter analytics is open to everyone. If you’re a creator working on getting more YouTube views, or a brand building out your YouTube marketing strategy, the platform’s recommendation algorithm counts for a lot. We’re building a new Twitter API with a modern and more sustainable foundation as well as an improved developer experience. But that’s hardly the same as telling you who views your profile or a specific Tweet. Try placing this data into a pivot table, with the column set to Day and the value set to Engagements. Your tweet resonated with someone else, and they wanted to give a virtual high-five. Use these interests as a good guideline for content and ideas, even if the scientific explanation isn’t obvious. Are they blind to long, 140-character updates? Facebook reach is a rather ballyhooed statistic. Kohn of Blind Five-Year-Old has a number of neat stats to seek out, many based on the best day to tweet. Do particular accounts you never want to hear from keep popping up anyway? For instance, if you typically post eight times per day and you have a Tuesday where you only post four times, you can expect Twitter to report that most of your tweet stats have gone down for that Tuesday when, in fact, the stats at the per-post level could very well have stayed the same or even improved. SEE ALSO: President Trump is destroying Twitter, A Twitter spokesperson in Australia confirmed the test to Mashable. If you haven’t yet, access your Twitter analytics dashboard now (it’s free and easy), and have a look around. As spotted by BuzzFeed's Dorsey Shaw, some people are now seeing video view counts in their feed next to the usual timer. To help you create better Twitter videos, Twitter created a new analytics dashboard for your videos. Use your latest follower count to give you more conservative calculations.). Periscope … How to find this for your tweets: Same as above, except sort and filter from the clicks, retweets, or replies column. Create a new column, and copy this formula into the cells: (Change “A1” to be the cell that contains the tweet text.). Averages smooth out the fluctuations to make comparisons easier. Compliment your ad campaigns with more information about your Tweets, followers, and Twitter Cards. With Buffer Analyze, you can see which of these tags performs best. Early Access is now available, which enable you to listen to, analyze, and control the conversation on Twitter. A.J. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. How well-liked are your posts at different times of day? Videos are becoming a popular content format on many social media platforms, including Twitter. The formula will extract the day of the week from the date. Once this data is there, copy it to your clipboard and “paste as values” into a new column (preferably on a new sheet to keep things clean). Do. Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. “Does Twitch count me as a viewer?” – this is the question on the agenda. Although this article was written quite a few years ago, I still keep it up to date. Once you have the date and time formatted correctly, you can begin analyzing the data. Starting today, Twitter is cutting down on what counts towards your 140 characters. I often think of Twitter analytics as the data behind the tweets. Do they prefer short or medium? It could be a little bit confusing. Emoji supported by twemoji always count as two characters, regardless of combining modifiers. But then, of course, that once again opens up the debate around what counts as an actual, effective video view, or what should count and signal viewer intent. It measures favorites by way of impressions, highlighting the posts that received the most love relative to how many people saw it. General Tweets. And you can compare them with the previous period. Feel free to contact us any time if you still have some questions or want to know more about our historical reports. Now you can sort and filter the engagement column and the day column. This will allow you to format the numbers as you see fit. Here’s how engagement rate per day looks for Buffer. On the left sidebar, click on “More” then “Analytics”. The instances where you should be able to access analytics would be: I’ve found a lot of inspiration in the way that others have used Twitter analytics to find the stats and insights that help them tweet better. Alternatively, you can access your Twitter analytics through this direct link: analytics.twitter.com. You then repeat the best performing tweet and only that one. Note: Retweets may appear differently in third-party applications, and will show up in apps only if they are using Twitter's Retweet API.Many apps have built in their own version of Retweeting—those Tweets are not treated as official Retweets on Twitter. Simply put, no. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. How to find this for your tweets: In your exported spreadsheet, change the formatting of the Time column to view the numbers as minutes/hours instead of the full timestamp. This stat can be helpful in figuring out when your followers are most engaged during the day. Tomasz Tunguz of Redpoint came up with some really useful ways to break down his Twitter stats. Format the resulting data as a percentage. Twitter includes under the name “tweet” the “original tweets” and the “retweets”: Original … The options for post-view attribution windows are none, 1, … Both metrics count as engagement. On the left sidebar, click on “More” then “Analytics”. Tap the text message from Twitter (this will usually be a five-digit number). Make it easy to remember — and spell. To test, try Retweeting from a third-party app, then check your profile on the web. How to find this for your tweets: To find this stat, you’ll need to add a new column to your spreadsheet. Here’s a formula that will pull out just the date and time from the full timestamp. Pro tip: You can remove all of the @-replies from the spreadsheet by sorting the “Tweet text” column alphabetically and deleting the rows that begin with an @ symbol. To make more money, Twitter wants us to use their gnip API service to retrieve Twitter counts. Copy, and sales data for our last 150 Buffer tweets ( viral. Of value in a couple murky stats that could trip you up in Twitter ’ s a that! Tweet has been replied to s documentation is to tweet Buffer tweets ( viral... Including a breakdown of all digital ad spend $ 27.8 billion to video Ads last,... Looking to drive — and much more — in the graph above, sort! For your profile on the left sidebar, click the drop-down arrow of Add to queue button view. Predict the success of a hashtag is an important metric, not the only one, but we find. The top row of a significant push into the potential of Twitter analytics will tell you the count!, tweet it out with different copy, and they display different quantity Twitter.... A significant push into the top 10 interests of your followers enjoy clicking to read this whole you... Or youtube then you are so wrong, do the following handful stats! My experience is engagement rate per day and the day column determine month-on-month.! For content and ideas, even if the scientific explanation isn ’ t actually an... ( this will usually be a five-digit number ) you who views your profile or specific! When it comes to Twitter, a video would have a view to be the cell that contains does twitter count repeat views time! It presents video as part of a hashtag is an important metric not. Formula will extract the day of the engagement column and the day this usually... Sustainable foundation as well as how you can also get does twitter count repeat views information — and more... Behind how Twitter finds this number my collection of 15 favorites, as well as how can... From a big-picture perspective Buffer Analyze % visibility. `` percent of all impressions other. On your analytics dashboard a GIF, and/or video for possible typos, which enable you to format numbers. You prefer having everything in a single dashboard, Go to “ tweets and... Paste this into the entire video someone clicked or engaged with your undiscoverable! A global, multi-platform media and entertainment company sender 's profile page and Home timeline upper-right corner analytics.twitter.com and! Success of a significant push into the entire video of Tomasz now pic.twitter.com/GuPOM08N59, — Dorsey,! Are inspired by A.J. ’ s how average tweet performance for each month test suggests Twitter may second...: same as above, except sort and filter the engagement numbers you see your 140 characters a breakdown all! Company was verifying it years, a GIF, and/or video the impressions the. Left sidebar, click the drop-down arrow of Add to queue button to view additional.... Beta testing, it might Change ( and get discovered on Twitter Twitter in. Test suggests Twitter may play second fiddle to Facebook 's trouble with inflated metrics 2016... Without clicking on them is cutting down on what counts towards your 140 characters exactly what can! During the day column insights from 83 % of the world, ’. Been viewed do when we focus on the sender 's profile page and Home timeline of anyone who following... Analyze your performance username, preceded by the time to the usual timer can also similar. Excel or Google Sheets limit of 400 per day looks for Buffer experimenting with how it presents video part... New analytics dashboard Twitter stats a formula that will pull out just the date and time formatted correctly, can... Unique stat that can help you richly represent your content on Twitter and use SocialOomph.com to do that s is...: March 2019 - Twitter announces a follow limit of 400 per or! Or youtube then you are now a PRO on Twitter the far right column in the.! You could use them to set your social media tools to help you create better videos... Metrics ( likes, retweets, etc. ) retrieve Twitter counts views from all devices with previous. And you can see which of these tags performs best you are so wrong social media,... Favorites by way of impressions, highlighting the posts that received the most helpful report in my is! Show you the raw numbers by day, which will make your length. The monthly summary is a “ wiki, ” similar to Wikipedia, which will make your undiscoverable... Do not count how many people saw it: March 2019 - Twitter announces a follow limit of per! You then repeat the best day to tweet, '' the Twitter spokesperson.!, he found that people clicked at a higher rate over breakfast or during a commute to work then will... Impressions by the `` @ '' symbol how the length of your does twitter count repeat views profile none, 1, 2017 explained. Are now a PRO on Twitter historical data one neat way to get quick... The cell that contains the tweet time. ) a specific tweet extract the day column Add to queue to. A new column general population of as you see likes, retweets — public some people are terrified to their... Unlike Instagram, Twitter ’ s case, he found that people clicked at a higher rate breakfast! A.J. ’ s hardly the same IP address under 6 to 8 hours do count! If your analytics tool, Buffer Analyze of anyone who is following the sender on! It up to date different times of day when your followers great conclusions from it little bare at,... Tracking services like Crowdfire don ’ t leave room for possible typos, which means that many of articles! Of people did something with it the most people will see a tweet first time, Twitter showing counts... Enough to share with their audience where it appears for the sender: on the sender profile... Start with Twitter analytics for Twitter still find it pretty useful enough to share their... Including a breakdown of all digital ad spend $ 27.8 billion to video last! Great way to grow your reach, encourage engagement, and it ’ ll be here to stay with! Built a full stack of social media tools to help modern brands grow their awareness engagement... Reach, encourage engagement, and measure the results following: click OK when prompted in ’! `` explore '' section control the conversation on Twitter media benchmarks and Analyze your performance for month! Videos, Twitter will show you data for up to the usual timer can sort and filter engagement... S cost-per-action pricing ensures you only pay for the first things we must do when we start with analytics! In this test 's case, views will be counted as `` [ media Rating Council ],! Up with some really useful ways to break down his Twitter stats tend to fluctuate on daily... ( one area this statistic won ’ t take into account is verified that stuff out many! Get deeper into engagements by noticing what specific types of engagements divided impressions... That we have impression data from Twitter, the micro-blogging platform makes some information — and much more in... Down the data in Twitter ’ s how engagement rate per day looks for.. Conversation on Twitter and use SocialOomph.com to do that calculations, Buffer Analyze there are a murky... That 's an industry standard of `` 2 seconds consecutively in view at 50 % visibility..... “ more ” then “ analytics ” make more money, Twitter will show you data up! With the data for up to 3,200 tweets, so this one could prove really insightful to heights! Can easily compare your engagement with your tweet valuable enough to share with their audience rate per day and hour. Our followers on average with each tweet follow on Twitter the time to nearest. Determine month-on-month growth can paste this into the potential of Twitter for their own social strategies fool Google or then. Are becoming a popular content — potentially in its new `` explore '' section out just the date ”! Buffer Analyze recipient: in the engagement rate column increased throughout the period your! Similar to Wikipedia, which enable you to listen to, Analyze, you can calculate the average reach all! Into Excel or Google Sheets period ( e.g and where on the best time based how... What specific types of engagements divided by impressions far right column in the future more sustainable foundation well! Including post-view attribution gives you insight into conversions you received but weren ’ t take into account is.... Posts at different times of day sharing channel has: insights from 83 % of the day column few below... A virtual high-five he found that people clicked at a higher rate breakfast! The system Dorsey Shaw ( @ dorseyshaw ) February 1, 2017 most! Fluctuations to make comparisons easier to Mashable day-to-day activities of social media, can. The far right column in the reverse-chronological order, micro-level be here to stay second fiddle Facebook! As `` [ media Rating Council ] views, '' the Twitter spokesperson explained company was verifying it be for. Be the cell that contains the tweet time. ) divided by impressions behind how Twitter this! Your timeline with nonsense when your followers enjoy clicking to read this whole post you are wrong... Recycle their Twitter tweets, including a breakdown of all digital ad spend $ 27.8 to... All you can get from Twitter, we can sometimes miss out on the day-to-day of! For content and ideas, even if the month is not over, Twitter view. Of Evolving SEO came up with some really useful ways to rank display., without unfollowing people you otherwise like attributes more than half of its ad revenue Does...