“The day the article came out, I was fired from my full-time job because I was incubating on another idea,” Jones says. That night, she followed her mother’s orders and had a vivid dream in which she sent herself a “pity-party package.”. Email Address . The young CEO knows how to preach the party-girl gospel on social media and how to speak to her fellow millennials. “I didn’t focus on funding but on building the brand. Business: Packed Party LLC., a service that sends themed care packages. We talked to Jordan Jones, founder of the MOST fun Packed Party gifts brand. As she was getting the business off the ground, Jones employed some unconventional marketing tactics. While party packages are still signature items for sale on the website, the product line has grown to include kitschy doormats, travel cups, drink sleeves and plenty more party-ready accoutrements. Packed Party’s a lifestyle gifting brand that aims to make everyday a party with our uniquely designed and fun products. Wrapped in a chic navy box, each package is filled with luxe novelty items that tie into a theme. Share. Jurlique Rosewater Balancing Mist / To keep that wanderlust face looking and feeling fresh. LISTEN TO THE LATEST PODCAST EPISODE. “I’m such a sucker for a printed dress, and this one is so comfortable and fun for summer,” she says. Real Women Doing Real Things: Jordan Jones of Packed Party. 1409 S. Lamar St., … Exercise. Jordan Jones, 29. What Four Things Should You Look for in a Luxury Sports Car? Take time to step away from the office and breathe. Listen on SoundCloud. (According to the Packed Party website, a “beb” is a “better version of a babe,” and a birthday beb “deserves all the attention!”), In 2016, Jones moved the Packed Party headquarters to Austin. Jones goes on a lot of walks with her Bernese mountain dog, Truman, Packed Party’s resident party animal. The business has garnered more than 84,000 Instagram followers, nearly 13,000 Facebook followers and 4,000-plus Twitter followers. Her first offering—a 24-karat-gold-dipped Doorstep necklace that’s engraved with the customer’s house number—was popular but pricey at $98. Packed Party began as a side hustle for Jones, who initially sold ve themed party packages at $45 each, available online and shipped from her mom’s garage in Texas. Le Cookie. My dad grew up with little to nothing and used his contacts in a tough industry to get ahead and learn his business. Jones calls the launch of the Disco Drink in late 2015 a “game changer” for Packed Party. The company started as themed party packages and has since evolved to include cheerful, colorful and bold products including accessories, … Jordan Jones will accompany monologues based on the Pulse nightclub shooting in Orlando in a powerful performance at 8 p.m. September 25 at a location to be determined. Her father even serves on her board of directors. Journal. Jones hadn’t shelled out any money for advertising or marketing, yet investors started showing interest in the company. I define success by our customers. Hashtag No Filter: Episode 31 | Jordan Jones on Starting Packed Party Without a Business Background. Packed Party started as a side hustle for founder Jordan Jones and has since raised $2 million in funding without a single unprofitable year – but it wasn't without struggles. The actress’ brand, Draper James, partnered with Jones to sell a Thanks a Brunch custom package. CURRENT FAVORITES. Whether you consider yourself a traveler, innovator or bookworm, there’s a little something for everyone. (According to the Packed Party website, a “beb” is a “better version of a babe,” and a birthday beb “deserves all the attention!”). ARCHIVES ARCHIVES. It’s major work, and it all started … We want to hear about your business journey. Jones goes on a lot of walks with her Bernese mountain dog, Truman, Packed Party’s resident party animal. Jones curated a custom package for Betches Love This that sold out instantly. LET'S WORK TOGETHER. Pinterest www.pinterest.com/iwantapackedpar[/box_light]. empire she’s building. Founded in 2013, Packed Party is a woman-owned lifestyle gifting company that creates a variety of thoughtfully designed, whimsical products out of Austin, Texas. In 2013, then 23-year-old Jordan Jones imagined encapsulating that feeling into a box and sending it to a friend. We design four collections a year for each season. Location: San Francisco, California, U.S. Reason for starting: I founded Packed Party LLC after moving to San Francisco to further pursue my career in events in Silicon Valley. In episode 91 of Hashtag No Filter Julie talks to Packed Party Founder Jordan Jones for a second time (listen to their first episode here)!In this episode Julie and Jordan talk all about how it’s been running Packed Party during COVID, how Jordan’s dream of launching a product line in the world’s largest retailer came to be, an exclusive look at a brand new program coming soon, how she decides who to partner … Jones says she’s still working on meditating regularly but finds peace in being still and quiet. When it comes to super cute gifts that are easy to send people in the mail, I always think of Packed Party right away. With financing in hand, Jones quit her headhunting job and opened her first Packed Party office in an old Victorian house overlooking the Golden Gate Bridge. Share. Posted on December 19, 2016 December 17, 2016 by ADMIN Posted in Advice, Style. 153.4k Followers, 1,536 Following, 8,131 Posts - See Instagram photos and videos from Packed Party® (@packedparty) Who knew... © 2010-2021 The Story Exchange - All rights reserved. “I had brand awareness and was finally making money,” Jones says, adding that she was able to secure an investor based in Houston. The Bridesmaid, $47. Hannah Scarritt-Selman of Little Boo Boo Bakery: Gourmet Marshmellows. Comment. Say no. Jordan Jones, Founder And CEO Of Packed Party, Joined Kelly Jackson & Jamie Schwartz On “Women Changing Our World!” On The I Love CVille Network! Photo courtesy Packed Party Do you design the products yourself? Jordan Jones is an inspiring entrepreneur, founder and the engine behind Packed Party - a Woman-Owned business that is growing by leaps and bounds… Liked by Jordan Jones Jones worked with Whole Food Market for over a year to bring the collection into its stores nationwide and creating a new way to party. Packed Party now has over 76,000 followers on Instagram , their products are sold in Nordstrom, Neiman Marcus, Paper Source, and 5,000+ retailers in the U.S. Podcast. To spread the word about her fledgling business, she wrote a BuzzFeed article and posted it on the site’s community section. Clearly identify what motivates you to create the brand because it will be the reason you don’t quit on a tough day. “I wouldn’t be where I am without my team,” Jones says. FOR THE TRAVELER / WANDERER. Give us your quick Packed Party intro! We always send them to our retailers, but I would love to fill that niche in Austin with pop-up events,” she says. The blog led to a partnership with fashion designer Rebecca Minkoff, who offered a custom Packed Party gift with purchase in her New York and San Francisco boutiques as part of a kickoff promotion for Coachella. Be passionate about what you’re building. Packed Party’s biggest success has been our sales. Next thing she knew, a writer at the San Francisco Chronicle wanted to tell her story. Now in Austin, Texas, Jordan actually started the company back in 2013 while she was working a full-time job … Jones says she’s still working on meditating regularly but finds peace in being still and quiet. Party Girl: Packed Party’s Jordan Jones is Making Every Day a Celebration, The company sells fun, modern-day, curated gift packages, that bring the party right to your door. Hold on to every journal to look back on what you’ve been through and how far you’ve come. I wrote all of my thoughts down that evening staying up until dawn finalizing a business plan and Packed Party LLC was legally established a short time after. We have also launched a brand ambassador program on 3 different college campuses across the United States. The company is looking at reviving the program this year. Check out our fave Packed Party items at our Spring Street Pop-Up and at Aerie.com now! Subscribe to our newsletter to stay in the loop! Jordan Jones will return to Checkered Past at 8 p.m. September 30 for a night of special music. Owner and operator of a lifestyle gifting company intended to send unique and fun gifts to make every day enjoyable. Daniel Kane, 28. Photo courtesy of Packed Party. We’re all about encouraging women to be confident enough to start the party in their own life or be kind enough to share the party with someone else! People become obsessed, tag their friends and then the snowball is rolling.”, And Jones unabashedly invites her customers. Read about another entrepreneur who took a sudden inspiration and turned it into a business. Meditate. Founder Jordan Jones is smart, driven, creative and, best of all, a total #GirlBoss. Happy birthday, Jordan! These packages are meant to encourage women to start their own parties or to be kind and thoughtful enough to send one to someone else. Then a navy box arrived … In the fall of 2013, without any business experience or a mentor to guide her, Jones took a leap of faith and followed her dream. How did you come up […] Find out how she started her business in her apartment and read about her must-haves for your holiday parties this season. The job allowed her to pay rent and still have time to devote to Packed Party. In the first month we received follows from the likes of Kathie Lee and Hoda, Betches Love This, Lauren Scruggs, and other influential blogging sites and magazines, giving us credibility among consumers. Packed Party is a truly ingenious (not to mention, insanely fun) notion. For example, the Birthday Beb package includes items like cupcake-scented lotion, birthday confetti candy, birthday- cake lip scrub and a Make a Wish trinket tray. packedparty.com/podcast. Photo courtesy of Packed Party. Three or so years ago, the pair met in person. Each month we celebrate a local female business owner on her special day. In her quest for a more affordable product with mass appeal, Jones dreamed up the Disco Drink, a plastic, reflective and dazzling mirror-ball cup with a twist-off top and pink straw. “That 23- to 35-year-old female customer base, is our sweet spot,” she says. Submit. WOMAN TO WATCH: Jordan Jones, Founder & CEO of Packed Party. My most important role model would be my father. “I love sharing the company’s success with them.”. This story is part of our 1,000 stories campaign. Jordan went to Oklahoma State University and graduated with a degree in strategic media and public relations. By Crystal Zuzek, Photos by Annie Ray, Makeup by Tiffany Taylor, Styled by Mandi Summers, Shot on location at Playland Skate Center. What’s your story? Free Shipping on orders over $60 We are the first package on the market that isn’t a subscription box, but instead a gift package including everything from a personalized letter-pressed cards to a party theme. Speak to your customers like they’re your friends. Keep a journal to document growing pains, wins and what’s happening in your business. “I was growing this cult, loyal following, this community of party girls,” Jones says. Here’s what she has to say about her company … I wanted to provide my customers with a solution,” she says. “I had a dream, and it sparked my journey to create Packed Party.”, The company sells fun, modern-day, curated gift packages that bring the party right to your door. Jerry Miller, CEO. Get This Party Started Packed Party began as a side hustle for Jones, who initially sold ve themed party packages at $45 each, available online and shipped from her mom’s garage in Texas. Her effective marketing efforts have been pivotal to the brand loyalty Packed Party has achieved. Jones schedules a lot of walking meetings outdoors. She eventually landed at a corporate-recruitment firm, where she scouted personal assistants. Jordan knew how to design, sell, hustle, and put her heart into everything she did. Jordan Jones, Founder & CEO of Packed Party, is wearing our Oak Hill Vine Love Circle Dress. Go to bed,’ ” Jones remembers. Her effective marketing efforts have been pivotal to the brand loyalty Packed Party has achieved. If we make someone’s day when we show up on a doorstep unexpectedly as a surprise, that is a win for me. Customers received a miniature version of a Packed Party package that contained items like facial mist and hair feathers. We want people to throw their own parties and to inspire women. To Jordan Jones, bad times are worth celebrating as much as good ones. By this time in 2015, Packed Party offered direct-to- consumer products sold exclusively through the company’s website. There are no set-in-stone rules for how you build your brand. Related: Read about another entrepreneur who took a sudden inspiration and turned it into a business. I moved, at 23, not knowing a soul. This month's Birthday Girl is Jordan Jones, Founder & CEO of Packed Party. The product was a hit and even made an appearance in the hands of Today Show personalities Hoda Kotb and Jenna Bush. Take time to step away from the office and breathe. Learn to say no to things that do not work with your schedule. People become obsessed, tag their friends and then the snowball is rolling.”. The marketing move exposed Jones’ business to East Coast media, including the women behind Betches Media, originally called Betches Love This. KEEP IN TOUCH WITH JORDAN JONES: HAPPY BiRTHDAY to our Founder & Chief Party Girl, Jordan Jones! Listen on iTunes. Feeling low one evening, she called her mom to tell her she was bored at work and worried she’d made a mistake by moving to the West Coast. Mark your calendars and stay tuned for the location! Shortly after getting her idea off the ground, Jordan got an order from a mutual friend to create 10 party packages for a bridesmaids party and she kept growing from there. I started the company when in 2013 when I was 23 years old based off of a dream I had about sending myself a physical Pity Party package and since expanded the company with the help of an … In episode 91 of Hashtag No Filter Julie talks to Packed Party Founder Jordan Jones for a second time (listen to their first episode here)! “People contact us every week wanting to come to our office to buy products. Location: San Francisco, California, U.S. Reason for starting: I founded Packed Party LLC after moving to San Francisco to further pursue my career in events in Silicon Valley. Hashtag No Filter: Episode 74 | … “My mom said, ‘You know what, Jordan? Optimistic and excited for what the future would hold, Jones, now the 28-year-old CEO of Austin-based lifestyle gifting service Packed Party, was unprepared for some of the harsh realities that often accompany life far from home. At midnight, a little over a week ago, it went down and Packed Party went live. And Jones unabashedly invites her customers to share the party on social media. In this episode Julie and Jordan talk all about how it's been running Packed Party during COVID, how Jordan's dream of launching a product line in the world's largest retailer came to be, an exclusive look at a brand new program coming soon, how she decides who to partner … Think outside the box and go with your gut. Listen on Spotify. Next thing she knew, a writer at the. Women In Numbers: Women Entrepreneurs and Finance, Austin Woman’s Galentine’s Day Survival Guide. The reason we have been so successful is because women send other women or themselves these packages and think “wow this is so thoughtful and simple I can send someone else this.” It’s a business based on thoughtfulness and we just happen to have done all of the work for you. SHOP MERCH. Founder, The Ridge. In today’s episode, we’re talking to Jordan Jones, who started Packed Party - her company that sells highly curated gift boxes like birthday packages that feature confetti, champagne glasses, bath bombs, earrings and a hand-lettered card. The story went viral. ($35.00 at jurlique.com) Packed Party. It seems a bit corny, yes, but he is a self-made business man. Wrapped in a chic navy box, each package is filled with luxe novelty items that tie into, a theme. Need more inspiration and information, designed especially for women entrepreneurs? I had the pleasure to interview Jordan Jones, the Founder and CEO of Packed Party. Sweet, Spice & Everything Nice. Set aside time that doesn’t involve work and that allows you to disconnect. Under Jones’ leadership, Packed Party has flourished and sells consumer goods to more than 4,000 stores, including retail heavyweights Neiman Marcus and Dillard’s. Name: Jordan Jones. Biggest Success? I do! Word of mouth is huge and we definitely are in that arena with these packages. [box_light]Website www.packedparty.com This exciting company has made its way into Paper Source stores, and we are thrilled to carry some exclusive Packed Party llama pouches, duffel bags and disco tumblers! This year, especially, since I turned 30 - a new … Shortly thereafter, Reese Witherspoon got wind of Packed Party. Her daily two-hour commute to Silicon Valley and the $3,000 monthly rent payment that accompanied the 500-square-foot maids quarters she lived in made life challenging. Packed Party founder Jordan Jones. My name is Jordan Jones, and I’m the founder + CEO of Packed Party, a lifestyle gifting company based here in Austin Texas that aims to make every day a party with our gift packages and products. In 2016, Jones moved the Packed Party headquarters to Austin. “That’s who heavily uses social media. Type of Business: E-Commerce. What is your top challenge and how have you addressed it? When Jordan Jones embarked on her life adventure in 2013, the Plano, Texas, native left behind her family and the one full-time job she’d had since graduating with a degree in journalism from Oklahoma State University the previous year. Having trouble adjusting to her long daily commute and lack of time to socialize, she called to vent to her mom, who told her to stop throwing a pity party. Be fearless in marketing your brand, and go to great lengths to do things some people might see as crazy. Then she turned that idea into a business – and appropriately called it Packed Party – the only box service based on doing good to others, not just yourself…but also to yourself. The self-described party girl, who was 23 at the time, yearned to live in San Francisco, and got her chance when she accepted a marketing job with a data-analytics company. With the business growing, Jones decided it was time to start designing her own Packed Party products. “The way it happened was kind of magical,” Jones says. Hold on to every journal to look back on what you’ve been through and how far you’ve come. Business: Packed Party LLC., a service that sends themed care packages. Whatever the occasion, she has a party package to match. Jordan Jones, founder and CEO of Packed Party Jul 12, 2017 Packed Party started with a dream. For example, the Birthday Beb package includes items like cupcake-scented lotion, birthday confetti candy, birthday- cake lip scrub and a Make a Wish trinket tray. Let’s get this party started. Jones calls the launch of the Disco Drink in late 2015 a “game changer” for Packed Party. They’re saying that because they are too afraid to do it themselves. Running Packed Party ain’t all rainbows and sparkles. One evening shortly after moving in, I was on the phone with my mom and told her I was having a “pity party” for myself. Packed Party General Information Description. As she was getting the business off the ground, Jones employed some unconventional marketing tactics. “From there, I could get the product into more hands quickly and grow brand awareness in an even bigger way.”. Conversely, Carrie knew about numbers, finance, strategy, and all that stuff. Unplug. In her quest for a more affordable product with mass appeal, Jones dreamed up the Disco Drink, a plastic, reflective and dazzling mirror-ball cup with a twist-off top and pink straw. This was not at all the case though as we sold over 200 packages within just the first 5 weeks of being open, and all to customers we didn’t know. If a young professional asks Jordan Jones to coffee and she can’t make it, she asks that person to listen to one of her recorded podcasts for advice and guidance. “The brand partnerships resonated with them, and they felt included in what I was creating.”. How did you celebrate this year? Under Jones’ leadership, Packed Party has flourished and sells consumer goods to more than 4,000 stores, including retail heavyweights Neiman Marcus and Dillard’s. There isn’t a party package like this on the market. Location. Packed Party’s top challenge is getting our name out there on limited marketing dollars. @packedparty. Here’s a little gift guidance from Packed Party’s Jordan Jones, featuring products she uses and loves. Packed Party designs products that make every day a party. Let it be known that Today’s Woman to Watch, Jordan Jones, is the goddess that turns that party of yours into a solid ten. The most important thing is to stay true to you and your vision. We are so proud to have an amazing leader like Jordan — amidst allll the craziness of 2020, she still always managed to spread soOoOo much confetti-filled JOY every dang day with our team and with all of you, our amazing community of Party Girls ♀️ Join us in sending JJ all the and birthday wishes today! Rather than let that setback derail her, she hit the job search hard. “The Disco Drink was the first product we manufactured ourselves, and it allowed us to expand our business into wholesale,” Jones says, adding that gift retailer Paper Source was her first wholesale customer. Ve been through and how far you ’ ve come you addressed it s Survival! A traveler, innovator or bookworm, there ’ s Party aisles Luxury Sports Car your gut and! 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