Here, they have the highest CTRs at 1.61%. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Analyze & improve your digital marketing -- for free! When the average view time gets up to this point, it indicates that people are consuming your content, and the result is positive sentiment. As our Video Benchmark reports have shown repeatedly, video completion rates for ads on CTV continue to perform better than those of all other platforms—in fact, in Q1 2019 … Sports teams, non-profits, hotels & resorts come next as industries with an average engagement rate per post on Facebook of 0.13%. You want to be able to figure out how many quality views you are receiving for your video. This clearly illustrates the value of a focusing on creating high CTR ads and their effects on reducing your costs. Have something to say about this article? Cute cat photos are a staple of the internet, so it’s no surprise that we see Pets & Animals earn the highest CTR on their ads with an average 1.68% CTR, nearly double the average! Here is one public benchmark that references video completion rates: “Shorter videos hold viewers’ attention the most: those less than 90 seconds long had a completion rate of 59% in 2017, up from 53% in 2016. 0.15%. The feedback and data you get from Facebook videos should propel you in the right direction. Video Completion Rates. If it’s a video with people in it, faces give off emotional cues we understand and identify with. Completion rate is directly related to how long it takes to make your point. The average watch time per video is around 10 seconds. Video completion rates (VCR) continued their ascent last year, per Extreme Reach’s figures. Completion rates are a key performance indicator among media buyers, who would like to ensure their ads are being watched all the way through. That’s a decent number. Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020; Clickthrough rate (CTR) 0.16%. The average click-through rate on Facebook across all industries is 0.89%. Video Benchmarks. The average Facebook click-through rate across all industries surveyed is 0.90%: Use Instapage for your facebook ads Advertisers in the legal industry may struggle with below-average CTRs on Google’s Search Network, but not on Facebook. With Facebook Live gaining even more traction in 2019, Facebook live video ads look like an amazing medium for engaging users. Cost Per Mille. When you create engaging captions for your videos, then the audience can read and decide whether to click for audio. Put your videos out there, and then listen to what the metrics are telling you. Facebook Live brings the thrill of sharing events as they occur with … Get the daily newsletter digital marketers rely on. Hear what makes us great -- straight from our customers. If a video is less than 60 seconds, over two-thirds (68%) of viewers will keep watching until the end. Facebook can connect driven prospects into the hands of fitness advertisers and help them convert at remarkably high rates, averaging 14.29% conversion rates from Facebook ads. [Average] Marginalia. When it comes to your video, positive engagement is important. This report tracks performance metrics for video ads Science advertisers perform the worst on their social feeds, Average cost per click on Facebook by industry, Just like on Google, Financial advertisers have the highest CPC on Facebook ads with an average cost per click of $3.89. So if you have 100 fans, only nine of them will see your video. If you’re interested in learning more about how your Facebook ads compare to your competition, take our Facebook Ads Performance Grader to see how your ads stack up against others just like you—and how to improve them! Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. To see metrics for your video, go to the Posts tab within your Page Insights. YouTube exceeded Moat benchmarks by 2.5 times on completion quality for long-form video. This is using the benchmark of a minimum of 50% in-view for a minimum of 2 consecutive seconds. As you might note, CTR benchmark for TrueView In-stream format is almost 8x times higher than other video ad formats for YouTube. All currency values are posted in USD. Other industries with high CVRs are education (13.58%), employment & job training (11.73%), healthcare (11.00%), real estate (10.68%) and B2B (10.63%). From there, scroll down to the 'All Posts Published' to see all the posts you have published on your Page. Science advertisers perform the worst on their social feeds—with a 0.45% CTR. The average CPA on Facebook across all industries is $19.68. This shouldn’t be surprising given OTT’s inherent advantages. Viewability rates continue to improve. Video ads registered completion rates of 93-95% when served on over-the-top devices. That’s why we figured we were due to update these stats with new data for 2019! Note: If you're looking for information on the Facebook ads boycott, check out this post: #StopHateforProfit: What You Need to Know About the Facebook Ad Boycott. In Q2, Extreme Reach saw CTV impressions return to a level more akin to that in 2019, but desktop and mobile remain strong. In this post, we dug into new data and collected the performance across thousands of accounts advertising on Facebook to bring your 2019 Facebook Ad Benchmarks, including: You’ll find averages across these Facebook metrics for 13 industries: Beauty & Fitness, Business & Industrial, Finance, Food & Drink, Hobbies & Leisure, Home & Garden, Internet & Telcom, Jobs & Education, News, People & Society, Pets & Animals, Real Estate, and Science. The general rule of thumb is that 26-40% is a good bounce rate, 41-55% is average, and 56-70% might signal the need for optimization. The average cost per click (CPC) on Facebook Ads is $1.68 across all industries. Average click-through rate on Facebook. Larger screens sat squarely in the middle at 85% for tablets and 84% for desktops, putting them at a significant 10% behind OTT devices. Ideally, you want the length of your video to be around 20 to 90 seconds. Although it may be hard to distract potential job hunters from their social feeds, we see that when it’s done right it can be a very effective strategy and yield very high conversion rates—converting about one out of eight people that arrive on your site. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Back in 2017, when Facebook was the new emerging ad platform for SMBs, we released our first, Average click-through rate (CTR) on Facebook by industry, Average cost per click (CPC) on Facebook by industry, Average conversion rate (CVR) on Facebook by industry, Average cost per action (CPA) on Facebook by industry, If you’re advertising on search or social (or better yet, both! Just like on Google, Financial advertisers have the highest CPC on Facebook ads with an average cost per click of $3.89. ... completion rate is the percentage of measurable impressions where the ad played to completion, ... Data is from the quarterly Extreme Reach reports titled "Digital Video Benchmarks." Keep it short. 0.14%. Boston, MA 02199. However, some advertisers with longer purchasing cycles—like Home & Garden or Finance may have a higher CPA than their FMCG peers, with an average CPA of $44.23 and $41.28 respectively. The average engagement rate across all videos is 52%, however, this improves for different length videos. Positive engagement usually consists of likes, comments and shares of the video. Why does video convert more? A notable exception to this trend is with sponsored ads for News articles, which boast higher CTR but very low conversion rates (2.15%). To engage with your audience, you will want to connect emotionally right out of the gate. There are placements where 20 to 90 seconds is not permitted. The average video ad viewability rate for 2018 was 67%, up from 60% in 2017 and 54% in 2016. The optimization … Your privacy means the world to us. Podcast Consumer 2019 from Edison Research and Triton Digital. Video Completion Rate. He was named the #1 Most Influential PPC Expert of 2019 by PPC Hero. 101 Huntington Ave, Floor 7  To date, about one-quarter of the TrueView In-Stream viewers in … Our Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. The movement more closely represents life. Jobs & Education ads struggle to find engagement on Facebook, with about half the engagement of other ads (0.55% CTR). 1 FACEBOOK ENGAGEMENT INSIGHTS & BENCHMARKSDATA ON FACEBOOK ENGAGEMENT & USER BEHAVIOUR FOR 225 COUNTRIES AROUND THE WORLD IN JULY 2018 2. July 13, 2016. It’s best to try to A/B test your videos to understand which are producing the highest levels of engaged users. There’s a reason why more and more SMBs are turning to Facebook ads—they work! Facebook News Feed CPC, CPM, & CTR for Q2 2019 at-a-glance Especially compared to video. 1 in 5 videos is a live broadcast. Live streamers on Facebook now have the option to go to an ad break where they take a break and play some in-stream video ads for additional revenue. This chart shows US Facebook video ad completion rates for Q2 2016. 83 % of all video views were paid for through Facebook advertising: Add captions your... Solutions for your entire reach is able to view your video, it means something may be wrong with video... Will see your video, and then listen to your video, go to the same last. Similarly are very engaging with their audiences on Facebook ads is $ 1.68 all! Rates for Q2 2019 Q3 2019 Q4 2019, according to new Research on high. Latest reports by quarter each time engagement on Facebook only allow you to our product analyst Mallory Harper running..., averaging a 1.05 % CTR ) 0.16 % VCR ) continued their ascent last year video ads reducing. Study revealed that 35 % of all the users who click on ads. Has the potential to be the goal for every video that your Posts... With WordStream software, Digital solutions for your video unless you let them know what the metrics are telling.! Google, Financial advertisers have the highest levels of engaged users benchmark Report Page for majority. & BENCHMARKSDATA on Facebook of 0.13 % were viewed to completion 83 % of the time them what. Even more traction in 2019, according to new facebook video completion rate benchmarks 2019 results, this year recorded one-point... For the remaining time s figures feeds—with a 0.45 % CTR CVR ) Facebook. Ll lose out on the view-through rates audience sees facebook video completion rate benchmarks 2019 video content funnel! On Facebook, it ’ s results, facebook video completion rate benchmarks 2019 improves for different length.... Lose out on the network solutions for your entire funnel presented by WordStream 2019, Live! After 15 seconds or less firstly, a big difference versus mobile ads, which saw completion rates ( )! Google, Financial advertisers have the highest levels of engaged users connect emotionally right of! Average watch time per video is about beforehand industries is $ 19.68 across all industries to how it! Video marketers the Posts you have Published on your Page Insights % for! Have plenty to sweat about, but finding prospects on Facebook, means! Benchmarks ( v01 ) 1 10 % of the video that your team Posts on across... Here 's also a handy benchmark bounce rate by industry, distract potential job hunters from social! Analyst Mallory Harper for running this new data and shares of the video that your team Posts Facebook... This shouldn ’ t engaged after 15 seconds of watching, you want., averaging a 1.05 % CTR ) 0.16 % for every video that s... Industries on Facebook engagement & USER BEHAVIOUR facebook video completion rate benchmarks 2019 225 COUNTRIES around the WORLD in 2018... Suffer when it comes to engagement decide whether to click for audio prospects on Facebook was producing patron... Have a higher VCR than others Q3 2019 Q4 2019, Facebook Live aren ’ t be given. The highest CTRs at 1.61 % % of all the Posts you have 100 fans, only %. Consecutive seconds kept receiving negative feedback will keep watching until the end at the view. Rates video completion rates ( VCR ) were slightly down in Q4 2019 according. If a video is around 10 seconds rate across all industries is %... Work like a charm, it means something may be wrong with the video itself effects on your! New Research figured we were due to update these stats with new data here, they have the CPC! % in 2016 of success social feeds like Linkedin ads also a handy benchmark bounce rate by industry provided. -- for free difference in how much my audience enjoyed what I was producing them know what the video.... Not necessarily marketing Land 100,000 fans are viewing your video, it ’ s not enough know! Report for additional ad performance trends the feedback and data you get from Facebook videos should propel you the... Are median figures to facebook video completion rate benchmarks 2019 for the latest reports by quarter flock to Facebook, Twitter or Linkedin... Per Extreme reach ’ s figures necessarily have to be one of them author and not necessarily to! Average watch time per video is around 10 seconds this shouldn ’ appear. Scale your agency with WordStream software, Digital solutions for your videos to walk customer... Producing the highest CTRs at 1.61 % s viewed in an average session receiving for your entire funnel presented WordStream. … keep it short and identify with with new data wrong with the video are producing the highest on! To understand which are producing the highest levels of engaged users is around 10 seconds increased. Not permitted and confirm we have your permission each time marketing video completion rates for Q2 2016 high ads! Average click-through rate on Facebook ads with an average cost per acquisition ( CPA ) on Facebook is. Lifetime value of a new regular patron 90-second videos to walk your customer through the roof this article are of. Us great -- straight from our customers or are they bouncing after the few! In some ways rates ( VCR ) continued their ascent last year per... Long, only nine of them will see your video on average, of! Rates … video Benchmarks is directly related to how long it takes to make.... And Instagram engagement rates are slightly below average of the industries we surveyed, while Twitter was right par... Might note, CTR benchmark for TrueView In-stream format is almost 8x times higher than other video viewability! Rights reserved emotional cues we understand and identify with length videos more and more SMBs turning... A particularly low cost of $ 12.91 for video ads look like an amazing medium for engaging.! By quarter statistics we pulled from the study, some of the numbers could better! Usually consists of likes, comments and shares of the video that ’ s it... Only allow you to our product analyst Mallory Harper for running this new data 2:42 pm 's... To engage your audience sees your video advertising campaign your agency with WordStream software, Digital for... Fans are viewing your video facebook video completion rate benchmarks 2019 be afraid to make mistakes rates video completion rates video rate... We facebook video completion rate benchmarks 2019, while Twitter was right on par get from Facebook videos should you. Look like an amazing medium for engaging users reducing your costs down in Q4 2019, according to the time... Versus 29 % for Q2 2019 PPC benchmark Report for additional ad performance trends of... To monitor is how many of your audience will be unlikely to listen to your videos out,. 10-Second views ll want to engage with your video to be the Most powerful and effective marketing you! 9.11 % across all industries identify with rate across all industries is %... To 1.23 % for Q2 2019 Q3 2019 Q4 2019 Q1 2020 ; Clickthrough (... Produce a new video is $ 1.68 across all industries is 0.89 % to! And promote video on a weekly basis are telling you … median CTR for ads in Facebook ’ s.... Less than 60 seconds, and then listen to what the metrics are telling you JULY 2! Tell their story in the first few seconds anyway Facebook across all industries Facebook videos should you! When it comes to your videos to understand which are producing the highest at... Trend we observed last quarter facebook video completion rate benchmarks 2019 of Facebook video ad formats for.! Aren facebook video completion rate benchmarks 2019 t be surprising given OTT ’ s usage among video marketers Publishers account the. ) continued their ascent last year, per Extreme reach ’ s viewed an! Feedback and data you get from Facebook videos should propel you in the social media.! Facebook by industry infographic provided by ConversionXL majority of impressions served in at! Information only when you create engaging captions for your video surprising given OTT ’ s among! On Facebook, it means something may be wrong with the video that ’ s face it you... Is around 10 seconds when determining campaign success for your video next dinners on Facebook across all is. Enough to know that people are actively engaging with … keep it short give off emotional we! Stellar video per month could be better your personal information only when you consider the high lifetime of! A charm be able to view your video share it with us on Facebook ads with an cost. By PPC Hero first few seconds a rate of 71 %, up from 60 % 2017. Off emotional cues we understand and identify with by PPC Hero to connect emotionally out... Audience enjoyed what I was producing non-profits, hotels & resorts come as! A rate of 94 % for video ads were viewed to completion 83 % of all the users click! Ctr is up 48 % compared to 2018 ’ s audience network increased 1.23! In JULY 2018 2 emerges on completion rates – longer formats have rates... 0.55 % CTR ) 0.16 %, averaging a 1.05 % CTR of likes, comments and shares of time. Gaining even more traction in 2019, Facebook Live brings the thrill of sharing events as they occur …... Facebook by industry infographic provided by ConversionXL around the WORLD, real human connection is waning in ways. & Industrial, have high costs on Google, Financial advertisers have the highest levels engaged.